Mellow Yellow Zero has hit the shelves
Ian Mon, 06/13/2011 - 12:03
Ok, So this will be a quick post. For those who know me, I have been a Mellow Yellow addict for nearly 15 years. If you have never had Mellow Yellow before, it is a coke product, and has a taste that is similar to Mountain Dew (which is a Pepsi Product). In the 1990's it was pretty easy to find, but then Coke decided to launch a new Citrus Flavored product called Vault, which was awful (and I am not the only one who thought so). Coke seemed to have put their marketing might behind Vault and Mellow Yellow disappeared from the scene except in a few markets (For me it seemed like Kentucky was about the only place you could find it).
Recently in the last few years Mellow Yellow has seen much wider distribution. This was great, as I really like Mellow Yellow, but at 170 calories per can (12oz) it does not help with trying to loose weight. When Coke started launching their "Zero" products, I was hoping that they would launch a Mellow Yellow Zero. Coke had made Zero versions of Coke, Cherry Coke, Fanta Orange, so I thought that it would have been a natural fit to launch a Mellow Yellow Zero, but that did not seem to be in the cards. In an effort to help loose some weight I tried each of the above mentioned products, and none of them ever seemed to be a good replacement. I was sad that they were not launching a "Zero" version of Mellow Yellow, but that has come to an end. I was shopping in the grocery store the other day and found 2 cases of Mellow Yellow Zero sitting on the shelf, needless to say I grabbed both.
Things look pretty much the same, except the can is now black and has a "Zero" on it. I am excited to try it ( I have not had any yet).
As an interesting side note, Mellow Yellow (unlike Mountain Dew and even Fanta Orange) does not contain any Brominated vegetable oil (BVO). According to Wikipedia, BVO has been used by the soda industry since 1931 to help keep the citrus flavors in suspension and produce a cloudy appearance. The use of BVO is regulated by the FDA, and among other things it can not be used in an amount that exceed 15 parts per million in the finished beverage. Currently BVO is prohibited for use in India, and the EU has not approved its use as ad additive either. So...if you are a Mountain Dew Drinker, sounds like a great reason to switch.
I will post my thoughts on the Mellow Yellow Zero once I have a few.